During this period, it is crucial for companies to maintain their brand and to reassure their clients that there are contingency plans in place to ensure that this pandemic doesn’t completely throw them off the rails. It is at this point when your PR will come in handy.
This pandemic is difficult to navigate for companies, institutions and even government, now more than ever companies will be looking into their reserve funds to help them swim in an environment that would otherwise make them sink.
Budget cuts are inevitable at this time and most companies would think to cut out PR and marketing services to try contain costs but in actual fact, PR is pivotal in positioning your business especially during periods of uncertainty, emergency or crisis. It is essential to make use of PR in the most innovative way possible.
While it is necessary for companies and clients to prioritise their health and that of their employees, it is also very necessary to employ creative means to stay afloat. Vangile suggests that PR be approached in a creative way by utilising 5 key elements in digital PR:
Media, as an essential service to the state is working overtime to inform and educate the public on the developments of the Covid-19 virus and this means there is space for breather content, that is to say, news related to other industries and subject matters. Putting your brand out there during this time will be a great move.